Answer for not getting how we mapped the segmentation model to a data that does not have data that was used to make that model

https://365datascience.com/dwqa-answer/answer-for-not-getting-how-we-mapped-the-segmentation-model-to-a-data-that-does-not-have-data-that-was-used-to-make-that-model/ -

Hi S bilal ali,

thanks for reaching out! 

The segmentation data contains of 7 geodemographic features like age, income, etc. 

The purchase data set contains those exact 7 features, as well. And we map our segmentation model on those features. It’s just that the purchase data has other features as well, for instance related to purchase behaivour. You can check the purchase data legend file if you’d like and you can download it here:
https://365datascience.teachable.com/courses/709679/lectures/12746169

 

Best, 

Eli

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