Answer for Purchase Analytics Descriptive Statistics: Purchase occasion and purchase Incidence

https://365datascience.com/dwqa-answer/answer-for-purchase-analytics-descriptive-statistics-purchase-occasion-and-purchase-incidence/ -

Hi Ahmad, 

thank you for reaching out and sorry for the confusion. In the lecture the following is stated:

“the standard deviation amongst customers from the second segment[career-focused] is quite high. This implies that the customers in this segment are least homogeneous, that is, least alike when it comes to how often they visit the grocery store.” 

To recap:

the higher the standard deviation – the more diverse a segment is.

the lower the standard deviation – the more homogeneous a segment is.

 

Best, 

Eli

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